Jean-Philippe
 Martzel

DIRECTOR GENERAL – LOST BOYS & DIRECTOR PLANNING STRATEGIC – DIGITASLBI Val d’Isère 2015

Jean-Philippe begin his career as consultant at Euro RSCG Corporate on institutional issues (including INPES- fight against AIDS), he becomes strategic planner at Devarrieux Villaret (1997-1999) on brands, France Telecom and Mercedes. Then, Director of Strategic Planning at DDB in charge of in charge of the Volkswagen budget and Bouygues Telecom. Co-Director of strategic planning BETC EURO RSCG between 2001 and 2006, he works on the Peugeot brand, Canal Plus and Orange.

He became General Manager of McCann Parisian December 2006, and left in July 2009. In 2010, he joined the start-up @just founded, as partner in charge of strategy. Since the merger of @just with in W&Cie to become W /Atjust in  February 2011, Jean-Philippe was Manager of Strategic Planning Integrated W&Co.

In 2012, he joined DigitasLBi as Deputy General Manager in charge of strategic planning. In November 2014, Jean-Philippe is also Director General fo the new Hot Shop creative Lost Boys Paris (DigitasLBi Family). Since 2014, he teaches at Sciences-Po Paris a course on “Digital Pop Culture”.

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