It is no secret: Tech has spread into our daily lives and changes the world at high velocity. But how can we use digital at its best to transform all its capacities into opportunities for progress? Answering this question is central to the work of Rahaf Harfoush, a consultant in digital strategy and a digital anthropologist. She focuses on the intersection between emerging technology, innovation, and digital culture, which also was the theme of her book, The Decoded Company (2014). After her experience as the Associate Director of the Technology Pioneer Program at the World Economic Forum in Geneva, she founded Red Thread, a consulting institute and think tank that support companies by helping them to transform digital trends into strategic opportunities. She will share with us her vision of this Tech future that is already arriving.