Moran Cerf “People don’t like ubiquity”

As a neuroscientist, Moran Cerf affirms that our brain is a sponge that can be controlled, hacked by technology. We could erase traumas and make people better, but also create inequalities. Ubiquity is exactly the same. It’s part of our lives and using it is not binary, ubiquity is complex.

Duration – 3:49

Video produced by TBWA\Else


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