Cindy defines herself as “I like to blow shit up. I am the Michael Bay of business” (the director of Bad boys, Armageddon and Transformers); needless to say that she likes to break conventional frameworks. Therefore, she has founded two web sites that shake the boundaries: ifwerantheworld.com (a platform to link people of goodwill with brands who wish to bring about concrete changes in the world that make good business), and MakeLoveNotPorn.com (a social sex platform designed to counter the impact of porn as default sex education). As a consultant, Cindy Gallop is a long-time advocate of Action Branding and of demonstration marketing, which consider that a brand (or an individual) is no more than the sum of its/his actions. And our actions have the power to change things.