Laurent Habib

President of Agence Babel Val d’Isère 2015 - Val d’Isère 2018

Entrepreneur and manager, Laurent Habib is an expert in brands, strategies and corporate communication.

Former President and CEO of Euro RSCG C & O and General Manager of Havas in France, Laurent has advised major brands and business owners in their communication and strategy in many sectors: energy (EDF, Areva), bank (BPCE), services (Sodexo, Orange, La Poste), real estate (Nexity), communities (CG Essone, CG Haute Vienne …), administrations and public services (ANPE).

In June 2012, he created Babel, the first full-service independent agency in France. Laurent is the author of two reference books on the changes in the communication and economics professions:

Transformative Communication (PUF, 2010) and The Force of the Intangible (PUF, 2011). He is also Executive Vice President and Chairman of the AACC Value Committee (Association of Communication Consulting Agencies).

Laurent was also President of the Observatory of the Immaterial for two years.

Former student of the IEP of Paris, Laurent holds a DEA of comparative political studies and a DEA of public law. At 23, he began his career as a law professor at Paris I University, before joining the world of communication and RSCG Public in 1990.

In 1998, Laurent participated in the creation of Euro RSCG C & O, the first corporate agency in France.

In 2006, Laurent was appointed Chairman and Chief Executive Officer of Euro RSCG C & O. In 2009, he became Chief Executive Officer of Havas in France, thus combining these two executive functions. He also contributes to the creation of Havas Event, the event communication subsidiary and Havas Production, the group’s audiovisual production subsidiary. In June 2012, Laurent created his own agency: Babel.

Deeply new in its ambition and human project, it is dedicated to creating value for brands and reflects with its customers on their business models, their transformations and the role that communication must play. With 160 employees, Babel is the leading independent strategy and communication agency in France. It is an integral agency that brings together all the communication professions at the highest level of expertise to which are added the business of strategic consulting and innovation.

At Babel, Laurent advises and assists major companies in their transformation projects, including Banque Populaire, Korian, RFF, Sodexo, Sanofi and Vinci Park. At the same time, Laurent has been teaching communication strategies at Paris I University for several years.

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