Pierre RousseauStrategic Advisor Sustainable Business
BNP Paribas Val d’Isère 2019
Pierre Rousseau is strategic advisor for sustainable business with BNP Paribas, a position that just a few years ago didn’t exist as we had not yet realized that “banking” and “sustainable and responsible investments” can go hand-in-hand. That they do is self evident for Pierre Rousseau, who advocates a green kind of finance to fund projects that investors used to frown upon. He knows that to improve the social and environmental responsibility of companies, and meet the sustainable development goals set by the UN, we need to reinvent finance and forge new partnerships. Above all, his goal with the BNP Paribas group is to demonstrate that sustainable finance is the key to financial progress as a whole.